tefi show

‘Tefi’, daily love show starring Tefi Pessoa unpacked trending topics in pop culture including celebrity gossip, dating advice, and mental health, all with a real and humorous take. The show aired weekdays on YouTube at 12:30 EST.  

As the Senior Designer (aka Graphie Designie) for “‘Tefi,” I had the unique opportunity to spearhead the show’s design, fully owning the creative development of the branding, logo, animated intro, daily show graphics, and gifs. Due to the nature of breaking celebrity news, all content was concepted, written, and designed on the morning of filming. To deliver within this fast-paced environment, it was essential to create an ownable brand identity that was cohesive and true to Tefi, while also quick to execute.

Special recognition to the most talented team; Host Tefi Pessoa, Writie / Producie Molly Brunk, Writie Kim Congdon, and Associate Producie Michelle Scarr.