ice cream truck
To help promote FOX Entertainment’s New Summer TV Shows, I was asked to design a series of ice cream trucks that debuted in New York City, Los Angeles, Atlanta, Chicago, Phoenix, and Saint Louis during Memorial Day Weekend.
The ask was to create a colorful, seamless pattern that was bold, funky, and would attract attention against the busy cities.
![](https://freight.cargo.site/t/original/i/7697050f7b2109ed292ac7ffbda87e18407fde6a2aeed1b90faeb186cef36711/Fox-Summer-T-SHIRT-01.png)
truck design
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Los Angeles, California
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Phoenix, Arizona![]()
New York, New York![]()
Atlanta, Georgia
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St. Louis, Missouri
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Chicago, Illinois![]()
print
New York, New York![]()
instagram promos
![](https://freight.cargo.site/t/original/i/072ba51de9d3626f139e1d6f8ca3824145f20bef934ddda7bb1390d7d16d62db/Screen-Shot-2023-01-09-at-2.48.12-PM.png)
Los Angeles, California
Phoenix, Arizona
![](https://freight.cargo.site/t/original/i/be06b71a8f7c71dcb9607adbf4489fad82fa3913dc65f4a92a0ccf1e04b346de/A4CD5CA3-8C0B-47BE-BA61-F7C9C40F33DC-1.jpeg)
New York, New York
![](https://freight.cargo.site/t/original/i/7471a2ee72f40146a2796c81c2ccecc9394ef56e0524e53f9a40514bee8a615a/_ABM7288-HDR.jpg)
Atlanta, Georgia
![](https://freight.cargo.site/t/original/i/0c5fb2d8433b60a1efaf9b82491653f8e0f74fa741ab76c3a606b6bdbada5d31/IMG_3784.jpg)
St. Louis, Missouri
![](https://freight.cargo.site/t/original/i/2f19d4ad0c3e95178e03ea3530557668c9f9cc9c34355251337b35e4cf47f25a/Screen-Shot-2023-01-09-at-3.16.22-PM.png)
Chicago, Illinois
![](https://freight.cargo.site/t/original/i/579482487ab96586378ae46e6cdde66485ff5594798d2d81c54154c730ccb345/FOX-ATL-JulieFinn.png)
New York, New York
![](https://freight.cargo.site/t/original/i/a1db8ca477b997a7d38e5910d94fa45a99812bf7e29caddc2558c78b96e9d52a/_ABM6682.jpg)
instagram promos
![](https://freight.cargo.site/t/original/i/2496f5897abeb51f2d7a29af1da88b83f3d43e013a239a30aed51c79c8d14ab3/4_PHONE_MOCKUP.png)
![](https://freight.cargo.site/t/original/i/66d2f1101130cde8a7fe6cdecba08b4c81ac79ee9a5780bdc227a2dbf4d72752/B_PHONE_MOCKUP.png)
![](https://freight.cargo.site/t/original/i/0c515433bf6c1b1959da36957205b2e44e904eda6969cb233d87d731656a6333/C_PHONE_MOCKUP.png)
ice cream cups, napkins & tees
![](https://freight.cargo.site/t/original/i/b13bd2fb8a4ad4f6d052a658fb1adce5d1a5a4374ab6760f1df82b724155bf0b/Napkin-Cup-Design-Julie-Finn.jpg)
![](https://freight.cargo.site/t/original/i/9f972891becb00347707942600b4a3abd288a3d59b6c20f2fa7a8c4f25ffc3d7/Napkin_Julie.Finn.png)
![](https://freight.cargo.site/t/original/i/881120d5bdf48c08c5521196aa9a45209fb63ee17f8f48c11bcaf370231b43df/RMNG-Circle-Sticker-FOX-Summer.png)
social reposting & customer response
![](https://freight.cargo.site/t/original/i/5468aadcf7b126c06a74949bc8dca6dbd56e872530e1ea20e7b25a21a3a051de/7_PHONE_MOCKUP.png)
![](https://freight.cargo.site/t/original/i/aba01ab910715ea24d1d49ec7bb2708e0fc1cbb01d8d016a50ff071dbef1c748/3_PHONE_MOCKUP.png)
![](https://freight.cargo.site/t/original/i/7f27eec7940fc502575eec0f6a45aa561498ded25deadc0855d8c433755a4202/5_PHONE_MOCKUP.png)
![](https://freight.cargo.site/t/original/i/4cd4b73ee115da3e63b80e054916f9edb86375b3af95d18eef829bc680f1d17b/8_PHONE_MOCKUP.png)
![](https://freight.cargo.site/t/original/i/c2badfeb077f3770aed0d88b6ba7b0c25c0642642a1824561f6dab3a24326459/10_PHONE_MOCKUP.png)
![](https://freight.cargo.site/t/original/i/0979d0aeafdca260c8d8bec286fbbcb144ecdfb107b2cfdc69c5129bf0da9f11/6_PHONE_MOCKUP.png)
![](https://freight.cargo.site/t/original/i/99c48fc69ff777f0b87d1745e306ddcd1201fe22b62e26a1e72abb3f330d137e/Heart.gif)
![](https://freight.cargo.site/t/original/i/2a1d1c0f9cecd9dd16fd18866833140ebb7f765220ad78257e03968bf72fb869/1C1017C1-F48A-45B5-90AF-114FA6E78536.jpeg)
alternative ice cream truck designs
Version B
![](https://freight.cargo.site/t/original/i/d916acb3d012c2aa93bc83a5cfaf6a90741fa188399ab92b3d4d45d43a43fc24/Ice_Cream_Design-03.jpg)
![](https://freight.cargo.site/t/original/i/1c427b31f40d588f9862b9cb8b8183948f03294b8fba1a946cf752ce3eef2638/Julie_Finn_Rejected_Truck_Design_1.png)
Version C
![](https://freight.cargo.site/t/original/i/02dddec9e931f62f7d6475d23d780c8c14c71bbae4f484fe513e7977627e866d/Julie_Finn_Rejected_Truck_Design_2.png)
Version D
![](https://freight.cargo.site/t/original/i/7c79069556942d834c3b146846093b157f6cf24c227ae0245b11979f6fa12499/Julie_Finn_Rejected_Truck_Design_3.png)
![](https://freight.cargo.site/t/original/i/6bf6d1889b75c30916ac30b5a9bbd67ac13fd5b80fe4db9b7bc78d0e50c448f2/Julie_Finn_FOX_TV_Ice_Cream_Truck.png)
Copyright 2023 Julie Finn